Haha...I ********' hate it. Have for quite a few years now. I remember being a impressionable gothic 13 year old praising the ground Hot Topic was built on. I also remember hating then that they had Hello Kitty items. As soon as Justin Beiber started showing his face there I was done. However, I was done when Lil Wayne started showing up before that. When Nicki Minaj and other pop affiliates started showing up, the hole was far too buried. They changed their logo and thus, they changed as well. Selling out to the lowest common denominator. Good business decision on their part I suppose. The only time I step foot in there now a days is to check out the misc. shirts in the front (Adventure Time, and other pop culture things) but I never buy any. As a matter of fact that's as far as I go.