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Posted: Thu May 14, 2009 4:27 pm
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Posted: Fri May 15, 2009 12:10 am
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Posted: Fri May 15, 2009 7:56 am
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Posted: Fri May 15, 2009 8:50 am
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Meet Your Mistress The secret source of Humor itself is not joy but sorrow. No Amazon for newspapers where I am. So, I´m with the next ones. - How is a newspaper going to make money when its free online? Should we have to pay to view the news online? Free online magazines and newspapers get their money by advertising. Their income comes from their sponsors, by selling advertising space to them. So, you don´t have to pay to read it. Just click on the ads and they won´t have the need to charge you.
You don't even HAVE to click on the ads. Even if you're just made aware of the product/program/whatever, they still accomplished their goal.
Through various websites, I've seen ads for IMVU. I have no interest in the site, and will not be joining, but I'm aware of its existence. If I WERE interested, that very notion would be the difference between me joining, or not joining. The fact that me knowing about it, is a dead end street, is irrelevant, compared to how many people WOULD be interested.
Interest is created through knowledge. You can't be interested in something you don't know exists. The whole point of an ad is to make someone aware of the existence of their product.
In that regard, whether or not I click the ad, it still did it's job. And the company that is advertising, still pays for the ad to be there.
Quote: - Will you miss actual paper? No. - What about all the poor old factory workers that print the paper? Most printing processes are standarized. As long as they know the job, they can work with other paper-made things, such as magazines, brochures, posters and others. If not, they should start learning another printing techniques as soon as possible. There is no humor in heaven. Mark Twain
Very true. Industries die. The automotive industry is proving that, as we speak.
If one is let go from a job within an industry, they simply need to focus on a NEW one. No, it's not always easy, but it's NEVER impossible.
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black_wing_angel Vice Captain
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Posted: Fri May 15, 2009 10:10 am
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black_wing_angel You don't even HAVE to click on the ads. Even if you're just made aware of the product/program/whatever, they still accomplished their goal. Through various websites, I've seen ads for IMVU. I have no interest in the site, and will not be joining, but I'm aware of its existence. If I WERE interested, that very notion would be the difference between me joining, or not joining. The fact that me knowing about it, is a dead end street, is irrelevant, compared to how many people WOULD be interested. Interest is created through knowledge. You can't be interested in something you don't know exists. The whole point of an ad is to make someone aware of the existence of their product. In that regard, whether or not I click the ad, it still did it's job. And the company that is advertising, still pays for the ad to be there.
Agreed. They already have the money for the ads.
But, it´s a cycle. If nobody clicks on them, unless they have a binding contract, the sponsors will leave. The key for newspapers is to choose their sponsors wisely. A good market research will determine which sponsors can be attractive to each newspaper´s readers.
There is no humor in heaven. Mark Twain
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Posted: Fri May 15, 2009 11:31 am
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Meet Your Mistress black_wing_angel You don't even HAVE to click on the ads. Even if you're just made aware of the product/program/whatever, they still accomplished their goal. Through various websites, I've seen ads for IMVU. I have no interest in the site, and will not be joining, but I'm aware of its existence. If I WERE interested, that very notion would be the difference between me joining, or not joining. The fact that me knowing about it, is a dead end street, is irrelevant, compared to how many people WOULD be interested. Interest is created through knowledge. You can't be interested in something you don't know exists. The whole point of an ad is to make someone aware of the existence of their product. In that regard, whether or not I click the ad, it still did it's job. And the company that is advertising, still pays for the ad to be there. Agreed. They already have the money for the ads. But, it´s a cycle. If nobody clicks on them, unless they have a binding contract, the sponsors will leave. The key for newspapers is to choose their sponsors wisely. A good market research will determine which sponsors can be attractive to each newspaper´s readers. There is no humor in heaven. Mark Twain
That's the risk you take when you advertise, is the possibility of no response. And ads will come and go, but make no mistake, there will ALWAYS be ads. Especially online.
I was a member of a web forum once, that was notorious for ads. They'd clear them out, and within a month, a whole shitload of NEW ones were there, and the problem was just as bad. But I'm talking about ads that actually block the screen, removing any chance of being overlooked. If that taught me anything, it's that ads will come and go, but they will never be gone. As long as there is something to advertise, ads will be plenty.
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black_wing_angel Vice Captain
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Posted: Fri May 15, 2009 4:15 pm
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Posted: Fri May 15, 2009 4:21 pm
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black_wing_angel DioxazinePlum Quote: Things to think about: - Amazon's kindle. Could this save newspaper subscriptions? - How is a newspaper going to make money when its free online? Should we have to pay to view the news online? Well, we pay to read it on paper, so why not? I'm specifically referring to "local" news, however. And with "classifieds" they could charge the same fees they charge to post them in the paper, to post them online. It could work, I think. " I don't think that would work. Posting in the "Classifieds" in a newspaper is beneficial to both the paying customer and the newspaper in that the customer has basically made millions of fliers with the help of the newspaper and the newspaper gets paid. If they had to pay to get this service online, their competition would be something like Craig's List which is just as popular and free when posting. "
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black_wing_angel Vice Captain
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Posted: Fri May 15, 2009 6:13 pm
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MayIHelpYou22102 black_wing_angel DioxazinePlum Quote: Things to think about: - Amazon's kindle. Could this save newspaper subscriptions? - How is a newspaper going to make money when its free online? Should we have to pay to view the news online? Well, we pay to read it on paper, so why not? I'm specifically referring to "local" news, however. And with "classifieds" they could charge the same fees they charge to post them in the paper, to post them online. It could work, I think. " I don't think that would work. Posting in the "Classifieds" in a newspaper is beneficial to both the paying customer and the newspaper in that the customer has basically made millions of fliers with the help of the newspaper and the newspaper gets paid. If they had to pay to get this service online, their competition would be something like Craig's List which is just as popular and free when posting. " Well, consider this. A lot of times, people are sparked an interest, simply by seeing something. One minute, you're not the least bit hungry, then an advertisement for a restaurant comes on, and by the time it goes off, you're craving that food. It's rather common, actually. You see, people pay to read their local news online, and there happens to be classified ads, on the same page, or as an "ad space" thing on the side of the screen, and you see something that might just spark your interest. A guy selling a great car for a good price catches your eye, and makes you think "hmm...maybe I should look into that!" despite the fact that you weren't actually looking for a car, until you saw the ad. For Craig's list and other sites like that, to work, you have to already be looking for something. Classified ads in the local news, have the power to actually SPARK an interest, that hadn't been present before.
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Posted: Fri May 15, 2009 8:21 pm
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Posted: Sun May 17, 2009 3:46 pm
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