Square Expands to Europe

[Tron714]

I was kinda shocked when i came across this article. Makes me wonder about what Square plans to do with all the assets they aquired with this purchase.

Quote:

Eidos No More, Now Square Enix Europe
Written Wednesday, July 08, 2009 by Dan Webb


Not only will the Square Enix purchase of Eidos cost a number of British and European jobs at the firm, but it also seems that the Eidos publishing brand will be cast out as well.

Eidos told MCV, "Square Enix and Eidos Interactive are pleased to announce plans to create a new organisation to drive forward their European business."

"Square Enix Europe (final name TBC) will include Eidos’ global network of studios and combine the Square Enix and Eidos European sales and marketing businesses to create one efficient and powerful structure for game publishing."

Despite the Eidos publishing brand being put out to pasture, the development studios like Eidos Montreal, are said to be keeping the moniker.

I always thought Eidos was quite a catchy name as well ... a hell of a lot more so than Square Enix.

 

[Jonnnn]

Not too surprising - what comes of it will be interesting.  

[Tron714]

Maybe, if we are lucky, some new original IPs from Square thats not Final Fantasy related! That includes Kingdom Hearts.