Main Characters:
Horo (ホロ, Horo?)
Voiced by: Ami Koshimizu (Japanese), Brina Palencia (English)
Horo is a wolf harvest deity originally from a land in the north known as Yoitsu. She made a promise with men from a town called Pasroe where she would ensure the town would have good wheat harvests year after year. However, as time went on, the townspeople slowly started to forsake Holo and did not rely on her as they once did. As such, Holo escapes from town in Lawrence's wagon and started traveling with him to see how much the world has changed since she has been in Pasroe. Holo has chosen the form of a girl younger than Lawrence, though she still retains her large white-tipped wolf tail, and ears. Her true form is that of a very large wolf which many people revered and feared.
She refers to herself as the "Wise Wolf of Yoitsu" (ヨイツの賢狼, Yoitsu no Kenrō?). She is typically very haughty and self-sufficient, though due to her isolation for hundreds of years in Pasroe, she came to feel very lonely, and sometimes shows a more fragile side of herself. She relies on Lawrence for company as she fears loneliness, which is something that Lawrence is very aware of and tries to comfort her in his own way. Holo is also very aware of the different time spans that she and Lawrence have, as a human lifespan is like a blink of an eye for her kind. Holo is shown to be quite scared of that fact but hides it with jokes. She has a peculiar way of speaking, modeled after that of the oiran high-class courtesans. She is fond of delicious food and alcohol, but especially loves apples. She takes pride in her tail and takes special care of it, constantly combing and maintaining it.
Kraft Lawrence (クラフト・ロレンス, Kurafuto Rorensu?)
Voiced by: Jun Fukuyama (Japanese), J. Michael Tatum (English)
Kraft Lawrence, who chiefly goes by his surname, is a twenty-five-year-old traveling peddler who goes from town to town buying and selling various things in order to make a living. When he was twelve, he became an apprentice to a merchant relative, and set out on his own at eighteen. His goal in life is to gather enough money to start his own shop, and he has already been traveling for seven years while gaining experience in the trade. He meets Holo one night and eventually agrees to her traveling with him. She helps him by providing her wisdom which helps to increase his profits and get him out of jams. As the series progresses, both Lawrence and Holo demonstrate a growing affection toward each other. Lawrence mentions he has been attacked by wolves eight times.
Sub Characters:
Chloe (クロエ, Kuroe?)
Voiced by: Kaori Nazuka (Japanese), Jamie Marchi (English)
Chloe is an anime-original character. She is a villager of Pasroe and has known Lawrence for a long time. In fact, Lawrence taught her how to be a merchant. Despite still not knowing how she should feel about him, she respects him as her teacher and a good friend. They later break off their friendship when Chloe allies with the church to capture Holo and kill Lawrence
Nora Arendt (ノーラ・アレント, Nōra Arento?)
Voiced by: Mai Nakahara (Japanese), Leah Clark (English)
Nora makes her first appearance in volume two of the novels. She is a skilled shepherdess from a church-town named Rubinhaigen. Her companion in this profession is a well-trained sheep dog named Enekk. She entrusts Lawrence with a task after they meet.
Fermi Amati (フェルミ・アマーティ, Ferumi Amāti?)
Amati, who just like Lawrence mainly goes by his surname for business, makes his first appearance in volume three of the novels. He is a young man who works as a fish broker. He seems to have a slight crush on Holo and because of her good acting, believes her to be gentle, kind and a soft spoken, polite young lady.
Dian "Diana" Rubens (ディアン・ルーベンス, Dian Rūbensu?)
Dian, who first appears in volume three of the novels, is an alchemist. She is in the process of chronicling pagan tales and beliefs so as to print them in books. She carries information about Holo's birthplace Yoitsu. Since Dian sounds like a masculine name, she asks Lawrence to call her Diana
